It's Not What You Know, It's Who You Know

I can remember at the age of 15 my mother asking whether I had done the revision for my exams. 👩‍👦📚

I replied, “Hey mum, it's not what you know it's who you know.” 

No doubt she wanted to slap me for being a cocky little bastard. But, I maintain there is a lot of truth in what I said. 

I really do believe (to a very large extent at least) that it’s: “who not how” that really counts. Let me show you a quick example of why that is. 

Let’s say you're someone who's looking to increase their income and are stuck in “HOW” mode... 

You’d probably start by Googling: 

“HOW do I multiply my income” or  

“HOW can I monetise my database” or  

“HOW can business owners create an additional revenue stream " 

The most likely scenario is that you find yourself overwhelmed and facing even more uncertainty than when you started. 

⏱ Many hours have gone by and you’re no closer to improving your income than when you started… 

Now let’s look at the other, much simpler way of getting it done. 

For the “WHO” model you only need to ask yourself ONE question ❓: 

“WHO already has the results I’m after and how can I get them to help me achieve those same results?” 

If you're tired of wasting time falling down the “HOW” rabbit hole and reinventing the wheel every day, then, instead, find someone who has ‘been there, done that, bought the t-shirt… and managed to sell it for a profit’ (to extend the metaphor slightly). 👕 🔥

If you see the benefit in working with someone like that and you like my content, then please book a coaching call at the top of the page, for a free no-obligation chat.